Advertise in the PRIDE Guide

Pride Guide Information/Specifications and Pride Guide Contract

Place your ad and show your support for the Pride Center and the Lesbian, Gay, Bisexual, Transgender, Queer and Ally community in the Capital Region and surrounding areas, while advertising your business, service or organization to over 6,000 readers in print and online.

Benefits and Reach:

Thousands of readers keep the PRIDE Guide as a souvenir of Capital PRIDE and re-read it throughout PRIDE Week and the entire year.

Attendees take special note and remember ads with messages of support, celebration, unity, etc. By associating your message with Capital PRIDE you directly link with the core identities of this important demographic

The PRIDE Guide is a conversation piece- attendees notice and share with their friends ads that pique their interest because they are associated with PRIDE.

The PRIDE Guide is printed and direct mailed to over 3,700 households as well as distributed to hundreds of local businesses and published online.

The PRIDE Guide online receives tens of thousands of impressions year round and provides for fully functional direct links and other interactive reader engagement.

Full Page (vertical only) 7” wide x 10” tall $650
Half Page (horizontal only) 7” wide x 5” tall $400
Quarter Page (vertical only) 3.5” wide x 5” tall $200
Eighth Page (horizontal only) 3.5” wide x 2.5” tall $125
*Color Charge (CMYK color values only) $50 additional per ad


(click here to download and complete your advertising contract)

Production Requirements:
All ads should be submitted as an electronic file. PDF or JPEG formats only.

All files must be PC compatible. Make sure that all fonts are embedded in PDF files.

Image resolution must be 300 dpi.

All ads must be submitted in CMYK format and use 100% black
– this includes all components and/or layers within the ad.

Design fees for ads that are not print ready will be set at $30/hour.

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